Pipeline economics
Pipeline Economics Calculator
What is a qualified sales meeting actually costing you — per closed deal, not per meeting? Enter your own numbers below. Every comparison figure is yours to edit; we only fix our own price of $500 per BANT-qualified meeting.
Pipeline Economics Calculator
Your numbers · editableEvery comparison number below is yours to edit — we only fix our own price ($500 per BANT-qualified meeting). The one metric that matters is cost per closed deal, not cost per meeting: a cheap unqualified meeting can beat us per meeting and still cost more per deal.
At your numbers · DemandNexus
- Monthly cost
- $7,500
- Opportunities/mo
- 5.3
- Deals/mo
- 1.6
- Pipeline value
- $525,000
- Closed revenue
- $157,500
- Monthly ROI
- 2,000%
Cost per closed deal · lower is better
- In-house SDRs $6,786
- DemandNexus $4,762
At your numbers, pay-per-meeting is a fit.
How this calculator works
The tool reduces every acquisition model to one honest number: cost per closed deal. The critical comparison is not cost per meeting but cost per closed deal. A cheap, unqualified meeting can beat a BANT-verified one on cost per meeting and still cost far more per deal once it fails to convert — a $150 meeting that closes at 2% is more expensive than a $500 meeting that closes at 35% by a factor of nearly 12× on a cost-per-closed-deal basis.
For every model the math is identical, so the only thing that differs is the inputs: opportunities = meetings × meeting-to-opportunity rate; deals = opportunities × your close rate; cost per deal = monthly cost ÷ deals. Your opportunity-to-close rate is applied equally to every model, so it never tilts the comparison.
What "fully loaded" means for in-house SDRs
When you compare against an in-house team, the honest cost is not the salary — it is the fully loaded cost per meeting, including SDR salary, tools, data, management overhead, and ramp time, plus benefits, training, and the cost of turnover. This calculator starts from a neutrally-sourced floor — a US SDR base of about $52,000 (PayScale) uplifted ~1.3× for benefits and payroll tax (US SBA) — and exposes tools, management, and ramp/turnover as separate, individually editable lines so you can enter your own reality. SDRs ramp for roughly 3 months and stay about 1.5 years on average (Bridge Group), which is why ramp and turnover are real line items, not rounding.
The pay-per-meeting model
In a pay-per-meeting-held model, billing is triggered only when a BANT-verified prospect actually attends; any no-show is replaced at no cost within five business days, and you retain permanent ownership of all data. That is the only side of this comparison we assert — every competing number above is yours to set.
Frequently asked questions
Why is cost per closed deal the right metric — not cost per meeting?
Cost per meeting tells only half the story; cost per qualified meeting is what matters. The metric that actually matters is cost per qualified opportunity — not cost per contact or cost per booked slot.
What does a fully-loaded in-house SDR cost include?
For in-house teams, the fully loaded cost per meeting includes SDR salary, tools, data, management overhead, and ramp time — on top of base salary you also carry benefits, training, and the cost of turnover.
What is pay-per-meeting pricing?
Pay-per-appointment, or pay-per-meeting-held, pricing bills only for BANT-qualified meetings that the prospect actually attends. It shifts qualification risk to the provider, since unattended meetings are replaced rather than charged.
What happens if a prospect no-shows?
No-shows are replaced within five business days at no charge. Any vendor that charges for no-shows is shifting qualification risk onto you.
What is a good ROI to target for appointment setting?
For BANT-qualified B2B appointment setting, target 120%+ annual ROI. Top-performing programs achieve 500–1,500%+ ROI.