About
A technology company that books meetings.
Demand Nexus is two founders, a Cyborg SDR team, and six B2B publications. Clients pay only when a BANT-qualified meeting reaches a rep's calendar.
B2B appointment setting still runs like 2010.
Retainers that bill regardless of outcome. MQL reports nobody reads. Agencies that count activity instead of revenue.
We built Demand Nexus to run it like a technology company instead: in-house tools, intent data, and a billing model where we only get paid when you get a meeting.
Adithya Sulaiman
CEO
15+ years in B2B demand generation. He built the firm's client-acquisition engine and its network of niche B2B publications, and writes on pipeline economics from the operator's seat.
Aditya Marin Gasga
Head of Growth
Eight years building acquisition engines for SaaS, healthtech, and consumer brands. He owns the unit economics: CAC, LTV, and the funnel between them.
This is still a human business.
Conversations are human. Deals are human.
The tech exists to make the process better, not to replace the person.
Our Cyborg SDR model pairs experienced SDRs with in-house AI tooling: the machine does the research, the human has the conversation.
Machine
- Research
- Intent signals
- Data enrichment
- List building
Human
- The conversation
- BANT qualification
- Judgment
83% of B2B buyers define their requirements before they ever speak to sales.
6sense, 2025
That research happens on industry publications, not vendor websites. So we own the publications.
Each one is a niche audience, and each gives our campaigns first-party intent data no rented list can match.
No fake leads. No padded reports.
If a meeting doesn't meet your BANT criteria, we replace it.
No meeting, no bill. No-show, no charge.
We're a small business and we act like it. Dedicated support through the whole campaign. If something slips, you hear it from us first.
Retention is the metric we run the company on.
We're two friends building this for the long term. The goal is an IPO, and you don't get there on churn.
Years Experience
Projects Complete
Team Members
Client Satisfaction
Book More B2B Appointments, Faster